Home Based Business Articles

Prime The Pump With Other's Lists And Get Your Online Business Flowing!

by Riki Trafford

 

Conversion rate makes or breaks an online business's success. Many website marketing efforts are measured by how many visitors end up making a purchase. Unfortunately, more visitors don't mean more business. However, more visitors that come from outside your site with qualified interest in what you sell does increase your ability to succeed.

But, what do you do when these visitors aren't coming over in droves? The next route is to find ways to bring them over. Many website owners do this through getting their hands on other people's lists. This may sound tricky, but it's really more accessible than you may think.

A few places where you can find these lists are suggested below:

1. Bulk e-mail. Many users opt-in for further information about certain topics or products. Bulk mailers categorize this information and sell it to interested parties who would like to use these lists. The trick is to make sure the lists aren't old. Find out how often the lists are updated or how often the list is passed on to other buyers. Some bulk e-mail distributors include www.OptInDatasite.com , www.EmailBrain.com , and www.zxEmail.com . Many website owners use these lists to create direct email campaigns such as newsletters and advertisements in the hope recipients will want to follow links to their sites.

2. Directories. When you're a member of an affiliation or a special organization, many times you also gain access to lists. Many contacts come from surveys conducted by that organization. Check out your industry associations for these lists. To gain lists of visitors that generally fit your line of business, check out www.lists.com .

3. Links. Thinking outside the realm of your own website opens the doors for connecting links into your site. As long as the outside location closely matches what you offer, the odds of visitors clicking through to your site is very good. Make sure the links contain software that grabs key visitor information so you can follow up with "thank you" emails and the like. Well known examples, providing good quality visitors are Google Adwords, or Direct MO Marketing. Also, aim at originating your links from other people's e-zines and blogs.

4. Spammers. (Dangerous Territory Ahead!) Some email lists come from crooked website owners who pry into other people's computers or websites. The contacts gleaned are then sent advertising messages as a way to draw visitors to the spammer's, or their customer's sites. For example, in some cases, Internet postcard mailers look like harmless services but are actually collecting email addresses to later use in lists that are sold to interested advertisers.

To build an effective prospect list, look for one with opt-in participants. These result in visitors who are motivated to learn about your product or service and don't feel misled or just a number. Go for fresh lists that aren't old. Old or highly recycled lists contain more prospects who are tired of being contacted or have lost interest. Another advantage of an opt-in list is quality, whereby the participants are sorted according to interests and demographics. Your conversion rate will suffer if you purchase lists already used by your competitors.

Understandably, your best odds for a great list come from a list that you built yourself out of your community or your own loyal customers. To "prime the pump" with highly targeted visitors at a very affordable cost, contact www.1dmom.com for ways to build the most qualified prospect list.

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Riki Trafford is the owner and operator of RC Marketing which offers low cost keyword-targetted web traffic. For more information visit his archive of articles: http://www.1dmom.com/archive/ __________________________________________________________________________