Home Based Business Articles

Seven Top Reasons to Use Ezine Articles to Promote Your Business

by Loren Beckart

 

If you aren't already submitting articles to ezines, you're missing out on an easy opportunity to promote your business. It's a practice that has a double impact on your bottom line - by decreasing expenses and increasing profits.

The following are a few of the central benefits of having articles written by you published online.

Resource Box: This exposure is fr^ee advertising. The resource box is a short paragraph about the author that publishers usually request with article submissions. It is included at the bottom of the published article and is an opportunity to brand yourself, your business, and your website. The minimum it should contain is your name, business name, and web site address. Space permitting, the resource box should also include a tag line, email address, credentials, etc.

Inbound Links: Each time your article is published with a live link to your web site included in the resource box, you have one more inbound link to help the search engine ranking of your site.

Credibility: Your published articles help to establish you as an expert in your field. You develop a position of authority regarding the topics you write about. With this credibility, it is much easier to gain the trust of prospective clients, who will then be more likely to buy your product or service.

Targeted audience: Your article and business information is being sent out to a number of people who have subscribed to the publisher's list because they are highly interested in the subjects of the ezine. They are pre-targeted for you. Note that you can maximize that effect by submitting your articles to more than one ezine publisher.

Exposure: It goes beyond the initial publication date. In addition to sending the ezine to their subscription list, many publishers also place articles from the current issue on the home page. Later, they place the articles in an archive that visitors are encouraged to visit in deciding whether to subscribe.

Leverage: When you write an article, you have content that you can leverage. That is, you can use what you've written in other formats. An article could be developed into a presentation at a seminar, or expanded to a special report or e-book. And remember to put the article on your own site: search engines love content.

Viral Marketing: If you are assured that you will be given credit, (your resource box will be included), then allow ezine publishers to include your articles in their fr^ee ebooks. These are being given away, and so your ad multiplies. Also, submit articles to publishers that have a fr^ee content directory on their site. This allows visitors to republish your article intact, once again multiplying your exposure.

If these benefits of being published online fit your situation, the time has come to get started. Simply go to a search engine and type in a phrase: ezine publishers. You could get more specific results by including the word fr^ee, and identify the topics about which you'll write.

Once you've found some publishers, and you know there's an audience out there for your subjects, write your first article. Be sure to proofread your finished article; your intention is to establish credibility, and to brand your business. A well-written and polished piece will help you accomplish a favorable result.

After you've published your first article, you'll want to do it again. Continue to spread the word all over the internet about you and your business.

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Author and business consultant Loren Beckart is Marketing Vice President for ClickTracs, a premier advertising service, specializing in driving highly targeted visitors to web sites. For additional articles and information to help you promote your internet business, visit: www.ClickTracs.com __________________________________________________________________________